District of Columbia Transition to Electronic Health Records (DOCTEHR)
a logo project by trenorw

Creative brief

The buyer added updates to the brief. Read them.

Business Name

District of Columbia Transition to Electronic Health Records (a DC Primary Care Association program powered by Clinovations)

What do you do?

Regional Extension Centers (RECs) are charged with assisting primary care providers in adopting and using Electronic Health Records (EHRs). The DC Primary Care Association (DCPCA.org) is launching a program powered by Clinovations Consulting (clinovations.com) that will help with practice transformation in DC. We will assist with vendor selection, provider education and outreach, as well as EHR implementation.

What is the exact name you would like in your logo?

DoCTEHR

What is your industry?

Healthcare, Health Information Technology

Describe the target audience for your logo

DC-based physicians

What are the top 3 things you would like to communicate through your logo?

Transformation from paper-based care to electronically-enabled high quality care. Trusted, professional organization that offers valuable innovative services.

What logo styles do you like (text only, image only, text and image, etc.)?

Text and Image: "DoC" or "DOC" perhaps in a handwritten style (i.e., paper-based care practices) with the "T" in the middle that shows movement (e.g., perhaps as a plus with a slight right arrow), and "EHR" in a font that emphasizes electronic or future-state (e.g. computer text, terminal font, etc.)

What colors do you want to see in your logo?

Could include a red cross-like "T" in middle of logo.

Should incorporate:
Blue RGB (12, 39, 120) CMYK (98,99,3,48) Hex (#000066)

May also incorporate but not limited to DCPCA colors:
Purple RGB (162, 2, 125) CMYK (27, 100, 1, 16) Hex (#990066)
Golden Yellow RGB (209, 151, 0) CMYK (8, 37, 95, 3) Hex (#CC9900)
Bright Yellow RGB (248, 252, 115) CMYK (7, 0, 83, 0)
Brown/Green RGB (134, 109, 137) CMYK (0, 20, 100, 56)

What colors do you NOT want to see in your logo?

None

Where will your logo be used (print, website, etc.)?

Website, PowerPoint, letterhead, print publications

Do you have other info or links you want to share?

Would like to incorporate the cross into the logo as part of the name, this image uses it as just a picture.

http://www.americanehr.com/images/logo_american...

Also open to other creative ways to spell or depict the play on "Doctor" with "DOCTEHR" (District of Columbia Transition to Electronic Health Records)

Also interested in transparent logo image on solid background.

Would also like iteration of logo with tagline that reflects:
DC Regional Extension Center or Regional Extension Center of the District of Columbia