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YES+ Logo Design
a logo project by yesplus

Dates

Starts:4-Jul-10 12:28 a.m. GMT

Ends:19-Jul-10 10 p.m. GMT

Awards

Award 1: $300

Formats

Vector EPS, JPG

Contract

Preview: crowdSPRING Contract

Materials

File 1: yesplus_logos_crowdspr... (422.6 KB)

Creative brief

The buyer added updates to the brief. Read them.

Who are you?

YES+ is a community of young people that helps people grow and evolve in life. Our three primary brand traits are: 1) Fun, 2) Engaged, and 3) Enlightening. YES+ is all about self-discovery, taking responsibility to create a better world while having a great time. We offer workshops that give people practical tools and knowledge to feel more joy, a greater sense of purpose, to connect with themselves and others in a more meaningful way, and to be able to skillfully manage all that life throws at you.

YES+ workshops have an element of mystery and self-exploration and at the same time are incredibly practical and universal.

What do you need?

We need a logo. You can include this tagline: "Your Enlightened Side" but the logo should be also able to stand alone without the tagline. The logo should encapsulate the qualities above and should have a lively fun feeling. Please use a sans-serif typeface. These are the typefaces we've used: Myriad Pro and Century Gothic (all lower case). If there's a different font you like better, feel free to submit.

We thought about creating an icon out of the plus sign (+) and encapsulated in a circle. Attached are a few mockups we came up with - they're all pretty different. We're hoping you can take our concepts, refine and present the strongest option that meets the above criteria.

Who Is Your Audience?

People ages 18 - 30 looking for sustained happiness. People find YES+ because they want something more meaningful, deeper, more long-lasting joy.

We Like These Examples

For their creative and versatile styles: http://www.behance.net/Gallery/LOGOS/455219

For its simplicity and professionalism: http://logopond.com/gallery/detail/91845

We Absolutely Must Have

Final file must be delivered as a vector files (.eps), all fonts outlined, and be delivered with original font(s) used.

Brief updates

5-Jul-10 12:49 a.m. GMT
Hi everyone! Thanks for your submissions. We noticed that a few people are submitting logos with the incorrect tagline. The correct tagline is: "your enlightened side"

Also, it would be helpful to see both a color and black and white version.
6-Jul-10 3:35 p.m. GMT
Updates to creative brief:

We like a lot of what we are seeing, and think this direction applies to a lot of you and can help us get closer to what we want.

Keep em coming.

• Please do not submit a logo with the “plus” sign superimposed in a circle/rounded square unless you can make it drastically different from the logos of red cross and swiss army.
• Use colors that represent our brand traits (vibrant but not too "techy")
• Any additional shape (other than the plus sign) contained within the mark should have some significance. If you’re using arrows, circles, etc, let us know why.
• tagline should be all lowercase
• Want to see more "flower / burst" concepts like option B in our attached PDF.
12-Jul-10 6:17 p.m. GMT
Hello everyone.

We just wanted to start out by saying thank you for all your great work. I know many of you have worked really hard on the project, and your 200+ submissions have kept us working hard as well reviewing all of them.

We had narrowed our choices down to 3 logos that we really loved, but unfortunately we got a change in direction from the bosses. So now we have extended the deadline another week.

New instructions about the logo will be posted today. For those of you who wish to take another shot at it, we would love to see your work.

YES+ team
12-Jul-10 7:37 p.m. GMT
NEW DIRECTION

• Spell out "yes plus" - you can use all caps, all lowercase, a combo of both, light and regular fonts, etc. You can press the two words next to each other (i.e. yesplus) or keep as two words. Simply put, play around.

• Please DO NOT include a plus sign or create a mark that looks like a plus (+). The feedback we received was that the plus looks too religious, and we're not a religious organization so we have to be careful with this.

• Create an icon/mark that represents us as a community (i.e. young, fun, engaged in service, action oriented, peaceful) without using a plus.

• The mark should still be able to stand on its own and with the logo

• The tagline remains the same: "your enlightened side"

• Please include black/white and color options

• We still like bright colors/primaries, but are open (and are eager) to see other hues that are equally vibrant.

Excited to see what you come up with! If you have any questions, just submit along with your entry.
29-Jul-10 6:21 p.m. GMT
Hi all,

We just wanted to let you know that we've issued a cS award to user "xvostik" for their great work - congrats, xvostik!

If you're wondering why the full award wasn't given out, well, unfortunately, the buyer in this project has asked for a refund. And, because we offer buyers a money-back guarantee, sometimes we have to make good on that promise. In these cases, we refund the entire award (and our project fee) and pay the creative a cS award out of our own pockets. We've promised that every single project will be awarded - no matter what - and this is our way of honoring that promise. While we can't always pay the full award in every case, the winning creative is also free to keep the rights to all their work and do with it what they want. We hope you understand...

Thanks so much for participating and see you around the site,

The crowdSPRING crew