Gourmet popsicle business logo
a logo project by Hentrekin

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Our company, SweetArt Gourmet pops, produces gourmet, natural pops made with real fresh fruit in a huge variety of flavors, from strawberry and banana made with actual chunks of strawberry and banana, to avocado, chocolate chile, pineapple basil, or dozens of other flavors. They are very tasty and good for you too!

We are inspired by Mexican paletas, if you are familiar with those, but are taking the concept to a more broader audience with a broader variety of flavors.

We will sell in stores, from mobile carts, and also in cafes

Our stores will also feature "pop-art" art based on pops, from designers and local artists, and this will be the focus of our brand, ie the Mona Lisa holding a pop(not a bad idea for a submission either.... but I dont want a million Mona Lisa's holding pops submitted!... maybe just 1 or 2)


HERE IS WHAT WE NEED:

We need a logo for our new company, which incorporates our name and popsicles. These are really the only two rules.

It preferably would be something that we could use online, in our stores, on our carts, and on the packaging, a universal design that anyone when they see it will know we sell pops.

A big key here is that the design look good on the side of a cart, because it will be the main thing identifying what the cart is selling, which is tasty pops.

Oh by the way, quirky designs are encouraged! Be unique! Our product is lighthearted and fun, so hopefully the logo will reflect that
If the logo incorporates art in someway, that is a big plus, but it does not necessarily have to. Oh and art can be construed very broadly here

We also like the idea of a pop exclamation point after the word SweetArt.

Sorry if this is long and complicated, we do not know exactly what we want to be honest so just submit what you think would be cool! I will give sameday feedback for every design posted, I promise! So post something and we will talk with you.

Also, if we like your work we may be interested in hiring you in the future to design pieces of "pop-art" which we would likely need several dozen of, over the course of a few years.



OUR TARGET AUDIENCE IS:

Our target audience is hip and younger, 14-34, a foodie who is open minded to trying new treats. They are health conscious, enjoy art, and prefer buying green when possible. The kind of person that one would find in your local independent coffee house or cafe. Skewed towards women.

As a subgroup of this demographic we especially want to target the young families here who are hip, the parents who want cold treats for their kids but dont want to give them the processed sugar water you find in normal pops, and who want to expose their children to new flavors in a fun way.

We want these people to think of us as a healthy, fun, tasty treat


WE LIKE THESE DESIGNS:

Here are some pics of paletas below, I dont want to post any designs because they may anchor your perceptions and ideas... But bright, bold colors is good, style should be slightly cartoony, definitely not overly serious.
If you have any questions just message me!(if that is possible?) And I will respond asap, promise

http://www.riosoto.com/uploaded/prods/paletas%2...

http://www.frutaletas.com.sv/images/paletas/pal...

http://www.acuaticosancarlos.com.mx/images/pale...

The shape in the first link is most what ours will look like.

Also you can just google paletas to see some more images of the actual product


WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Our name, a pop, clarity, a sense of fun! and preferably art

Thanks so much for your submissions in advance, I look forward to seeing them!