- Award
- $1000
- Ended 27-Jan-10, 5:59p.m. GMT
- This project is complete.
- The gallery for this project is private so you'll only see your own entries.
- Dates
- Starts: 7-Jan-10, 9:27a.m. GMT
- Ends: 27-Jan-10, 5:59p.m. GMT
- Awards
- Award 1: $1000, was awarded to amp13
This project is private.
You must be approved to view or participate in this project.
Public creative brief
Angel's Envy - Logo Design for Ultra Premium Bourbon Brand
We're developing an uncommon bourbon to stand above the likes of Maker's Mark and Knob Creek on the bar shelf. What makes this bourbon unique is the way it's aged. As raw whiskey matures in its barrels, portions evaporate and become part of the ether, or, as master distillers have come to regard it, the angel's share.
We've created a uniquely charactered bourbon by manipulating the humidity around the casks in order to perfect the proportion lost to the angels, and keep the perfect proportion for ourselves.
That perfect proportion is the Angel’s Envy, the barrel of Bourbon beyond the angel’s reach that we are lucky enough to enjoy.
The assignment is to design a logo for this new brand, "Angel's Envy".
