Sleeping Giant Studio Logo Design
a logo project by jhage

Sleeping Giant Studios (SGS) is a full service Internet Marketing Agency that provides website/application strategy, design, development, marketing, and management services. We are now looking to update the brand identity of SGS to more effectively reflect our culture, values, and company.

Update 18-Jan-10 GMT

Thank your for the submissions thus far. Upon reviewing them, we have concluded that we need to provide some additional info that may help everyone better understand what we are looking for.

We are going to be rating all logos based upon the following system:

1: Not in the ballpark. Doesn’t meet our requirements or simply doesn’t come close to capturing our brand identity or culture.

2: In the parking lot. OK, you know where the ballpark is but you need to keep practicing if you want to make the team. Remember it’s not all about tailgating.

3: In the locker room. Great, you are on the team. Now suit up and hit the field, your play thus far may get you a place on the starting lineup.

4: Starting lineup. You have serious potential and we like your style.

5: All Pro, Baby! You are good. This has the potential to be a corporate logo.


Also, we are not interested in the "literal" interpretations of organic, such as animals, plants, etc. We *are* interested in abstract interpretations of these things. Additionally, we want to emphasize that we also like, and are open to, other ideas that have nothing to do with being organic. All the ideas from the original brief still apply.

Capture the abstract and/or philosophical meanings of being or becoming “giant”. For us, this has meant the following that occur over time (strategically/philosophically, we prefer the tortoise over the hare)
o To grow.
o To evolve.
o To rise to the challenge.
o To be successful.
o To be creative.
o To persevere.
o To transcend.
o To be awesome.

We will continue to provide feedback as quickly as we can.

Update 20-Jan-10 GMT

We have noted that a number of logo submissions are using the singular "Sleeping Giant Studio" as opposed to the correct plural form of "Sleeping Giant Studios". We realize that this is our mistake - in our excitement to publish this project, we mistakenly put the singular version in the project title.

It's not a big deal but if you do notice this update, please try and use the correct plural version of our name.

Additionally, we want to let people know that we are not interested in the following:

- Ideas that embrace the literal form of sleeping. Z's and things like that suggest sleeping. We like to take an occasional nap at the office but we don't want to infer any idea of literally sleeping in our marketing/branding.

- We don't particularly care for using fonts that are "growing" at an angle.

Update 16-Feb-10 GMT

Thank you to all designers who submitted logo ideas for this project. We appreciate all of your creative efforts and patience during this time. We will be choosing the winner shortly.