Logo needed for an Importing Company in need of a new look
a logo project by CWRB

Creative brief

LET ME TELL YOU ABOUT US:

We are in need of a logo and rebranding for an import company. Our company imports food products from around the world including cheeses, meats, olive oils and chocolate. We are well known in the industry but our logo is in great need of an update.

HERE IS WHAT WE NEED:

Upon approval this logo will be used on marketing materials including but not limited to sales sheets, brochures, pamphlets and in media projects. The most pressing need for us is a logo that better represents our business.

OUR TARGET AUDIENCE IS:

Our target audience is other businesses including restaurants, food distributors and gourmet retail stores. Companies have been importing food products for centuries. We do not want to get lost in the past but instead let our customers know that we are a contemporary company with the knowledge and skills to import the best products from around the world.

WE LIKE THESE DESIGNS:

We prefer clean, less cluttered designs but have no preference on color or font style. This is up to you.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

We absolutely must have the name "Bel Canto Foods" in our design. There should also be room for LLC to be used in some instances on letterhead, etc.