MontEagle Logo for new product line for SUV Racks and Accessories
a logo project by lsmith629

Creative brief

LET ME TELL YOU ABOUT US:

-30+ year old company designing and selling adventure roof racks and accessories for initially Land Rovers and, later, other SUV vehicles.
-MontEagle is the name of the overall new product line.


HERE IS WHAT WE NEED:

-Logo should be:
-Timeless—will last for many years to come
-Distinctive—will be on the side of rack, on literature, etc.
-Logo that will represent the mood and feel of adventure
-Want logo to make others want to call us and buy a rack

-Goal is to have a new logo that conveys the following:
- Buying a lifestyle and a visual look
- Off road, remote access, ruggedness, adventure, overland travel, expedition
- Exotic, mountains, desert, mud
- Peaceful getaways spots
- Hiking, camping, mountain biking
- American made

-Company makes different style racks that will evolve over time.
Our racks are:
-competitively priced, but on the high side
-exceptionally well made from aluminum for light weight
-Made in Nashville, Tennessee USA
-Monteagle, TN is a haven for off-road trails in southern TN.

MontEagle product line:
- General purpose Boot Scraper/Step for broader market
* Contractors, Hunters, Skiers, Hikers, Mountain Bikers, Farmers
- Adventure racks for serious off-road enthusiasts
- Adventure racks for SUV owners that want the have the “offroad look”
- Customers often have more than one Land Rover or SUV.
- High quality and performance with custom features
- An option for those that have a need to haul something but have no truck.

Please visit competitive websites www.hannibal.co.za/ , www.eastcoastrover.com/, www.roverracks.com, www.safetydevices.com, www.urbanoffroad.us, to see pictures of similar products.



OUR TARGET AUDIENCE IS:

-Most of the company’s business will comes by way of the internet and seeing the racks on other vehicles. Retail sales through Land Rover dealers and aftermarket retailers for the racks.

MontEagle Customers are:
-Life long off-roaders
-All income brackets and social groups—many are Caucasian upper middle class.
-Most Land Rover owners that use them for off road are men.
-Men and women may want the “Look” as well, but never take their vehicles off-road.
- Customers often have more than one Land Rover or SUV.