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Club Display: Rebranded logo for Point of Purchase display manufacturer
a logo project by club2650

club2650 has picked a winning logo design

For $250 they received 165 design concepts from 18 designers!

  • Award 1
    - by square

Over 25,500 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:7-Dec-09 11:56 p.m. GMT

Ends:26-Dec-09 11:56 p.m. GMT

Awards

Award 1: $250

Formats

"EPS","PSD","AI (VECTOR BASED)","JPG"

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Club Display manufacturers and sells point of purchase displays that can be found in retail stores such as Costco, Sam's Club, Bed Bath & Beyond, etc. Point of Purchase displays are intended to attract consumers to specific products on the store floor --- to ultimately increase product sales. Club Display has been in business since 1989 and we are finally rebranding our image. Thank you for your time to read this posting!

HERE IS WHAT WE NEED:

We want to our logo to stay corporate/professional in feel. However, we would like to embrace a little design element into the logo to demonstrate that our products are new, exciting, and have some character.

Our logo will be used on our website, business cards/stationary, and in marketing brochures.

OUR TARGET AUDIENCE IS:

Our customers include Fortune 500 companies as well as startups. We work mostly with the marketing/advertising/sales departments within our customers' companies. Project Managers/Marketing Managers/Sales Managers are usually the decision makers that decide whether or not to purchase displays from Club Display. We would like our logo to appeal to them, not to individuals seeing our displays/buying products within stores.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

MUST HAVES:
1. the words "Club Display" - our company name. FYI "Club" refers the warehouse clubs such as Costco and Sam's Club and is not necessarily the emphasis in our company name.

2. the words "Point of Purchase" - what we do (manufacturer and sell point of purchase displays). This phrase is not as important as our company name.

3. No restriction on color schemes, but remember that this logo needs to appeal to Corporate America.

Brief updates

16-Dec-09 9:21 p.m. GMT
Try making icon made of jigsaw puzzle pieces (different colors)that make a square or other shape. Represents building and manufacturing...
17-Dec-09 6:42 p.m. GMT
http://www.poweredtemplates.com/brochure-templa...

We like the stacked design look of the puzzle pieces on the right side of the following website used as an icon. We like the 3-D layered style and how it represents the building blocks of a structure (doesn't have to be puzzle pieces). We would prefer this icon to be on the left side of our text "Club Display." Make the icon colorful and the Text "Club Display" very simple and professional---combining the fun aspect to a corporate feel.
21-Dec-09 6:22 p.m. GMT
Another direction I would also like to see...

http://aws.amazon.com/

I like the stacked disk look. However, I would like to see stacked rectangles (linear planes) with a different color for each layer. The idea behind this design is that many layers are coming together to form one; each layer is a contributor to the bigger picture.