Window Cleaning Business Logo
a logo project by kevindubro

Creative brief

Let me tell you about us.

Our company has been in business for several years now, and has earned a reputation for being a high-quality, outstanding customer service provider of window and eavestrough cleaning services. We want the logo to exude elegance, professionalism, and expertise.
We also intend to use it across multiple media platforms (invoices, estimates, business cards, shirts, vehicles, etc) The name of our company is “Paneless Perfection Inc”, with the obvious play on words involving the word “pane” in “paneless”.

Here is what we need:

We need a strikingly elegant logo that will be used on our website, business cards vehicles, invoices, estimates, etc. Full color or grayscale. Layered PSD format.

Our target audience is:

Our target demographic is the upper-middle-class and upper-class homeowner who doesn’t mind spending more of their money to obtain our higher quality workmanship and excellent customer service. They eat at expensive restaurants, drive expensive cars, and demand attention to details.

We like no existing designs:

There are no existing designs that we currently love to death.

Our design absolutely must have:

The logo MUST include either “Paneless Perfection Inc” or “Paneless Perfection” and can be in all lowercase, all uppercase, or combinations thereof, as you see fit. It can also include the tagline “Meticulous Window & Eaves Cleaning”, if you wish. We are interested in seeing the use of “scripty” fonts, but are not insistent on it.

Things we don’t like for this project:

We don’t want anything remotely resembling cheesiness. Think elegance, superior workmanship and sophistication.