Daniel Portman ıı DJ & Producer ıı Logo and Logo-Type
a logo and stationery project by mcolella

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Daniel Portman was born and raised in the suburbs of Zurich, Switzerland. He fell in love with electronic music at a very young age. It was the late 90s, with all its ups and downs, when young Daniel started to test his musical abilities on an Akai2000 sampler and an old sequencer.
After a long ride of experimenting, he ended up with a bunch of tracks. “This sound will make me famous”; he thought. He went to different record companies and tried to sell his stuff, but the answers were always: “Please, close the door when you leave!”
So, Daniel went back to his small bedroom studio, made another bunch of tracks.

In 2006 he met Chris Reece, label owner of Unreleased Digital. All the years spent in his room producing his music finally paid off. Chris called Daniel only to ask him: “Where should I send the contract to?”
In April 2007, his first EP “Backside / Evolution” was released on Unreleased Digital. Shortly after, in June 2007, his follow up EP “I never Sleep / Essence” was released.

Unreleased Digital is until now his inhouse label where he puts out almost all of his songs.
But he also signed some tracks to Sultan’s label Harem Records, to Sebastian Ingrosso’s Label Refune Records, to Above & Beyond’s label AnjunaDeep or to EDX’s label PinkStar Records.

November 7th, 2008 Daniel Portman returned with his first regular artist album called “Twisted Memories – Poems in C-Minor”. Containing 9 of his top sellers in 2008 as well as 6 brand new tunes.

2009 begun like a firework for Daniel. “Open You Mind” was the first single out of the album, with remixes from Dinka, Stan Kolev or Shawn Mitiska. This package entered charts on all relevant download stores and remained there quit a while.
Together with his studio buddy Rino Cabrera he delivered “Sumatra” that was released in late April on his inhouse label “Unreleased Digital”. This smooth summer vibe track became well known in all major clubs.

His most recent work is “Port 4 – Exhale”. Daniel started this series in 2007 with “Port One”.
Port 4 includes for tracks in typically Daniel Portman style; progressive house beats mixed with tech house sounds, that’s what he’s known and loved for.

http://www.myspace.com/danielportman

HERE IS WHAT WE NEED:

We need a brand new logo with Icon, that we can use as logo-type only, with icon and icon stand alone version. The logo will mostyl be used on flyers, merchandise, t-shirts and cd-releases. DANIEL PORTMAN is one of the biggest rising brands in electronic music, very progressive, trendy and at the edge of the dance music culture.

Check this link to understand how the logo can be used in festival flyers:
- 1st link: http://www.ultramusicfestival.com/
- 2nd link: http://www.dex-ray.c...ght/markknight15.gif

OUR TARGET AUDIENCE IS:

International Music audicence, 18-35 years, 60 male, 40 female
- ecletic, innovativ, modern, classy trendy producer and dj, with very high rated profile, still close down to the audience.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

- Logo-Typo + Icon (together and each stand alone)
a B/W version, vectorbased (ai, eps)
a colour version, vector based and pixel based (psd, Jpg, tif)