Award Winning Web Developer Wants a New Logo That Visually Says Who We Are
a logo project by AFSB

Creative brief

The buyer added updates to the brief. Read them.

NOTE from crowdSPRING: ON OCTOBER 9, THE BUYER ASKED US TO EXTEND THIS PROJECT (ORIGINALLY A 7 DAY PROJECT) FOR AN ADDITIONAL 7 DAYS. THE BUYER PROVIDED AN UPDATED BRIEF TODAY (OCTOBER 10) TO PROVIDE MORE SPECIFIC INSTRUCTIONS AND TO BETTER FOCUS EXISTING AND NEW DESIGNS. THIS IS THE NEW BRIEF (a copy of the old brief is below - please ignore it)

What we are looking for:

A corporate logo that will be used on a business card (that you would hopefully be hired to design) and then, eventually, as part of our branding. We will want the card designed after we get the logo nailed down.

Desired Logo Style:

Modern and Professional. Beautiful and Readable. Different but not too “out there” or “cute.” STUNNING and SOPHISTICATED. Our clients are mid-level companies (not “mom and pop” shops).

What we want in a business card look:

First, a bit of background. Our company name, “A Far Site Better” (that’s S I T E) is a spin on the phrase “A Far Sight Better;” (e.g. “$1,000 is a far sight better than $1”). In our company name, “Far” is not a physical distance (e.g. not a galaxy far, far away). It’s the difference between items. “A Far Site Better” is about taking a not-working-so-well website and turning it into something better. Something FAR better.

What we want in a business card look is something that instantly transmits that our company can take your site and improve it. The metaphor is something that goes from bad to exceptional; unattractive to stunning; dull to amazing; extreme makeover, website -- an evolution toward perfection.

What colors do we want?:

Whatever looks best, that is what we are looking for. Our website is going to be redesigned soon (do not be guided at all by its current look or graphics -- it’s old) so you do not need to adhere to its colors or font. We are open to change. The feeling that the colors should evoke are professional and classy, not primary school or circus.

Do we have a tagline?:

Yes. Please use Greek text for now. It will be three words, the first has two letters, the second and third have six.

How we approach our work with our clients:

Together we achieve successes that they never expected. We give them opportunities they never thought possible, we build tools that they only dreamt of. We become good friends with almost all our clients; we care about each other.

More Info

We are looking for someone to work with in the future, so this would hopefully be the first of many things we do together I do not think we would be working with any beginners. No disrespect intended, but we are looking for a wonderful designer, someone we can get to know and work with for a long time.

This is not the kind of job we normally hire for; we are a web design firm after all, though we do have some call for logo and print layout work. We realize that print and web design are different and not a lot of people are great at both print and web. But if you are honestly great at both, then we will have even more to talk about!

If you are a web designer, this is not the right posting for you, but we have plenty of work for a web designer as well, so say hello.

Accepted File Formats:

Vector Formats (.eps, .pdf or .ai)

Thank you for your time.


NOTE from crowdSPIRING: BELOW IN ITALICS IS THE OLD BRIEF. PLEASE IGNORE THIS PORTION AND LOOK ABOVE THIS COMMENT FOR THE BUYER'S INSTRUCTIONS ABOUT THIS PROJECT.

What we are looking for:
A corporate logo that will be used on a business card (that you would hopefully be hired to design) and then eventually elsewhere. We will want the card designed after we get the logo nailed down.

Desired Logo Style:
Modern and Professional. Beautiful and Readable. Different but not “too out there.” STUNNING AND SOPHISTICATED.

What we want in a business card look:
Modern and professional, readable, lovely, stunning :)

What colors do we want?:
Whatever looks best, that is what we are looking for. Our website is going to be redesigned soon so you do not need to worry about its colors or font. We are WIDE open to change.

How we approach our work with our clients:
Together we achieve successes that they never expected. We give them opportunities they never thought possible, we build tools that they only dreamt of. We become good friends with almost all our clients; we care about each other.

Information to go on the card.
Please download the attached zip file. In it are some card samples we did not like as well as the address to use in your mockups, if you want ot use a real address that is!

More Info about us:
We are looking for someone to work with in the future, so this would hopefully be the first of many things. I do not think we would be working with any beginners. No disrespect intended, but we are looking for a wonderful designer someone we can get to know and work with for a long time.

This is not the kind of job we normally hire for; we are a web design firm after all, though we do have some call for logo and print layout work. We realize that print and web design are different and not a lot of people are great at both print and web. But if you are honestly great at both, then we will have even more to talk about!

If you are a web designer, this is not the right posting for you, but we have plenty of work for a web designer as well, so say hello.

Thank you for your time.

Steven