Logo for a Project Runway style Fashion Design & Sewing Studio.
a logo project by thesewingstudio

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

The Sewing Studio, a fashion design & modern sewing studio opened in Pasadena, CA to teach kids, teens, and young adults (ages 8 to 30) how to sew their own clothes inspired by popular famous fashion designers.

HERE IS WHAT WE NEED:

We need a new logo that will help build our brand in Los Angeles. It will be used on our website and need to associate us with a hip, young, do-it-yourself fashionista. The logo would also appear on our marketing materials including tee shirts, signage, business cards and fliers.

OUR TARGET AUDIENCE IS:

Our target audiences are mostly upper-middle class working parents who pay for the fashion sewing classes for their kids and teenagers that are interested in fashion. Many of the students find us online and want to become fashion designers or just want to learn a new skill and gain a sense of accomplishment by creating something from nothing. All my students and their parents alike respect the credibility and association my staff and I have with the nearby college Fashion Institute of Design and Merchandising (www.fidm.com). My teen and young adult students all watch the popular TV show “Project Runway” and “The Hills”.

WE LIKE THESE DESIGNS:

While researching logos I found a few logos I'd like for you to see. I put these as examples only due to their amazingly stylish, creative and witty ideas. I want our logo to demonstrate this out-of-the-box kind of thinking.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

I absolutely must have my company name (The Sewing Studio) included in the logo design.