Polliwiggle - A Logo Design for a Children's Apparel Website
- robpolliwigg... has picked a winning logo design
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For $375 they received 254 design concepts from 44 designers!
- Award 1
Over 25,500 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.
Find out more- 1 award$375
- Ended 17-Dec-09 GMTComplete 1261012503|132942150317-Dec-09 1:15 a.m. GMT
- Entries254
- Buyer Participation (?)Average
- Dates
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Starts:22-Nov-09 1:15 a.m. GMT
Ends:17-Dec-09 1:15 a.m. GMT
- Awards
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Award 1: $375, was awarded to studioz...
- Formats
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"EPS","PSD","AI (VECTOR BASED)","JPG"
- Contract
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Preview: crowdSPRING Contract
- Materials
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There are no materials for this project.
Creative brief
The buyer added updates to the brief. Read them.
LET ME TELL YOU ABOUT US:
polliwiggle.com is a startup children's apparel website that was founded upon the core values of simplicity, affordability and thoughtfulness. We are NOT a discount children's clothing company; we offer access to great children's brands at great prices. We strive to ensure that all of our business process and operations are as eco- and kid-friendly as possible.
HERE IS WHAT WE NEED:
A logo (polliwiggle word with associated icon) for all branding and marketing to be used on our website/business cards/marketing materials/hangtags for clothing. It is of paramount importance that our logo be clean and polished.
OUR TARGET AUDIENCE IS:
Young (25-37), online Moms that want access to great Children's brands and appreciate our core values.
WE LIKE THESE DESIGNS:
While we are not set on a specific design, we like the design aesthetic of the following brands: Patagonia, Apple, The North Face, Marmot, and Crate & Barrel.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
- a color scheme that is geared towards both boys and girls, i.e. gender neutral.
- a clean and polished look and feel that conveys our core value of simplicity, while at the same time being fun.
- we are biased towards icons that can stand alone from the name; however, we are defintitely open to all ideas and appreciate your creative judgement. We would also like the icon to be attractive with or without the "polliwiggle" word logo you create.
Brief updates
- 25-Nov-09 8:01 p.m. GMT
- we really appreciate all the work so far and we think a lot are getting closer to what we are looking for.
a few thoughts to keep in mind if folks are looking for more direction:
- we like the idea of growth: kids grow fast, and we envision children and mothers benefiting from our company's innovative approach from ages 0-5. just an idea- but perhaps a series of icons getting bigger and bigger in a thoughtful, simple way. kids grow so fast, why pay more than you have to for great brands.
- we also believe strongly that our company will create strong emotions among mother and parents alike. for example: 1) a sense of pride in your children...that you want them to look their best in great clothes/brands; 2) a sense of sheer joy in saving money/finding a great deal/making your child really happy/being thoughtful about your purchases/etc.
- if someone wants to give it a shot, we've often thought a lily pad in the concept might be interesting
- the less pink, the better (unless you feel strongly and we're open minded)
- we are seeing a lot of greens, blues and oranges. all great colors and definitely work in many of the logs (and work well). however, we'd also be interested in some other colors as well..for comparison purposes.
- we are a thoughtful company - kid-friendly/eco-friendly. not all the clothes will be brand new from the store (but will be great brands in mint condition). we do not want to overdo this theme..but would be interested in making this reusability releveant to our logo/icon.
hope this helps. please be in touch with any and all questions.