Make people un-afraid of the dentist!
a logo and stationery project by vjmenon

Creative brief

LET ME TELL YOU ABOUT US:

Company: The Strand Dental Centre (SDC)
Who: It is a small Dental Practice located in Perth, Western Australia housing 4 chairs but with the long-term idea being expansion whether on premises or multiple surgeries etc. Very young currently but huge growth. We specialise in "doing it once, doing it right" dentistry with a huge emphasis on a gentle human touch therefore customer service = ++++. Big on functional aesthetics i.e. it should do its job of chewing etc but also look good while doing it.

HERE IS WHAT WE NEED:

What I need and small annotations after:
(1) Logo - that should be synonymous with gentle, quality, fun dentistry; this is obviously what everything revolves around;
(2) Letterhead (or on the side or on the bottom) - that is used to send msgs to patients of the practice but also to other dentists & specialists;
(3) With compliments slip;
(4) Business card - must be catchy and slightly different as this is our form of consistent advertising & branding;

Ideally, it should have the name, Strand Dental Centre separate from the logo.

Additionally, should be fairly universal so that the logo can be used in other dental-related business ventures whether its another 10 surgeries or whatever.

Ultimately, the colours & logo should lend themselves to an interactive website with a blog etc.

OUR TARGET AUDIENCE IS:

- Adults aged between 35-65
- Women slightly > Men

- Families

WE LIKE THESE DESIGNS:

Clean, "sexy", soft & if possible (but I understand how difficult it can be to do), intelligent (i.e. gets people thinking)