Upedated Brand Look - Stationary
a stationery project by jkuehlma

Creative brief

LET ME TELL YOU ABOUT US:

Inland is a label printer mainly for the beverage industry, but we also print labels for the food, consumer products, dairy, and health & beauty industries. We are a major player in the label industry, but we are a smaller company so while many know of us and the great work we do, we struggle with brand recognition across our industry. We want an updated brand look that is recognizable and professional without losing the brand recognition that we already have for our existing logo.

HERE IS WHAT WE NEED:

We need an updated look for our business cards, letterhead and envelopes. The updated look for these items would then drive the look/format of our updated master PowerPoint template, printed literature and website.

OUR TARGET AUDIENCE IS:

Our customers are mainly buyers in larger corporations. They may only procure labels or they might be involved in all aspects of packaging. The main message of our brand is that we are a family owned company that provides the best quality and the best customer service in the label printing industry. We consider ourselves the label experts and do everything we can to help our customers get labels that look and perform how they need/expect them to. We take pride in being a small company that is family owned, and feel it allows us to make decisions quickly - always doing what is best for the customer. We consider ourselves a leader in our industry for innovative ideas and introducing new products to the market.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Our logo and complete contact information.
The logo is attached. Our tagline uses Arno Pro Semi Bold font.
We would like to see our slogan incorporated somewhere if possible "The Label Experts!"
"A divison of Inland Label & Marketing Services, LLC" must appear on both the letterhead and the business cards but can be a fairly small font.
Incorporating other/complementary colors might be a welcome change/addition to our look but is not necessary.
I have attached a picture our existing business package for your reference.