Logo for GO PRO a Non-Profit movement
a logo project by adamkidron

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

The “Go Pro” movement, founded by All-Pro NFL Cornerback Nate Clements is dedicated to empower the dreams of young people everywhere to “Go Pro” in life through education, exposure and athletics. The power to be a pro comes from a solid education, sound choices and giving your best everyday. “Go Pro” is a program developed to stir up excitement amongst young people for their potential career options in their desired field, sports and beyond.

“Go Pro” means to:

G-Get the proper education for the job
O-Open your own doors to success through hard work

P-Prepare for the opportunity that will lead to success
R-Remember to give back to help others achieve
O-Own It! Be The Pro That You Are

HERE IS WHAT WE NEED:

We're looking for a logo that demonstrates the "GO PRO" message of I-Can-Do anything to inspire the next generation of leaders.

Logo should include "with Nate Clements" as a subtitle or incorporated into the logo.

We are open to all color schemes but want the logo to be clean and simple. Also keep in mind that we want the logo to be Aspirational, Connected to Youth, Universal – so the movement can grow into other forms, not too overstated and not too understated.

Keep in mind the logo colors will eventually be incorporated into a website design.



OUR TARGET AUDIENCE IS:

Our target is geared toward youths of all races and colors between the ages of 5 - 18.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logo should not be specific to any profession or professional sport.

We do not want to see a logo with an overly "kiddie" (child) feel.

We do not want the logo to include Nate Clements face or body outline.

We are open to using an icon that can be associated with the "GO PRO" movement.