Logo design for digital healthcare publication
a logo project by danielghinn

Creative brief

LET ME TELL YOU ABOUT US:

Healthcare Engagement Strategy e-journal is a regular email published by Creation Interactive, the digital engagement strategy consultancy. The email discusses how digital media and the Internet are changing healthcare communications and delivery.

Readership includes senior communicators and business leaders in most of the world’s largest pharmaceutical companies as well as a broad range of healthcare organisations.

The Healthcare Engagement Strategy website at http://engagementstrategy.com (and also http://engagementstrategy.tv) supports the regular email publication. You can see previous editions of the email on this site.

HERE IS WHAT WE NEED:

Logo designed and supplied in vector format.

Note that our website, and the Healthcare Engagement Strategy email template are likely to be redesigned after the new logo has been selected, so please do not be constrained by the current website or email design.

The logo will primarily be used on the website, email and also on business cards.

The logo must work against a white background.

The logo should include the words 'Healthcare Engagement Strategy'. These three long words might make it tricky to create something uncluttered, so feel free to include a shorter version of the logo, or a graphic device that might be used alongside or stand alone in some applications.

Optionally, the word 'Healthcare' might be made to stand out. In the future, the logo may be developed to replace the word 'Healthcare' with other industries, so this should be considered in the logo design.

OUR TARGET AUDIENCE IS:

Senior marketers, communicators and business leaders in international healthcare organisations - primarily the world's largest pharmaceutical companies.

The logo should enhance the publisher's brand as a cutting edge, high quality professional consultancy.

Note, we're not a web design agency and we do not want to appear like one. So whilst the subject of our content is focused on digital media in healthcare, it is important that we are perceived as a consultancy not an agency.

WE LIKE THESE DESIGNS:

Creation Interactive's (the publisher's) logo (see http://www.creationinteractive.com) reflects the professional 'consultancy' feel but please note we're not looking to simply reproduce this logo.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must have:
- Logo must work against a white background.

Don't want:
- Stereotypical healthcare images like test tubes or pills