Premium Quality Web Design - Executive Jet Charter Company
a small website (uncoded) project by kpaulin

Creative brief

The buyer added updates to the brief. Read them.

Let me tell you about us...

Edwards Aviation is a specialist corporate jet and propeller driven aircraft charter company. It owns and flies its own fleet of executive jets and has operated its own website...

http://www.air-charter-australia.com/

...for many years.

In recognition of the changing distribution channel dynamics that the internet has been the catalyst for, the company is now seeking to significantly upgrade their online presence and actively pursue online marketing, direct to the market rather than via agents or intermediaries.

Here is what we need...

A fresh approach to jet charter website design with an engaging home page and sub-page layout that delivers a quality message that connects with site visitors and prompts them to call or make an online enquiry.

Our target audience is...

Corporate Executives and their Personal Assistants, Corporate Travel Managers, Entertainment Travel Managers (eg on behalf of high profiel actors or musicians), Government Travel Managers

A particular emphasis on major mining, banking and Fortune 500 companies.

Key factors to convey...

Quality, service, we truly will go to the extreme to help our clients achieve their charter needs, professionally and discretely – we are upscale and offer great service at competitive rates

Highly personal service and highly flexible – in recognition that in business, things often happen at the last minute

Warm, friendly, approachable – we "connect" with our guests

Safety, reliability, the highest aircraft service standards

We absolutely must have...

We don’t wish to place any constraints on the design phase and although we realise that we don’t really have a logo, for the moment we are quite happy with a simple, elegant text execution of our name “Edwards Aviation” Australia – once we have the web site design we will blend corporate identity with the new site – still simple and elegant

We will need you to designboth a home page layout as well as an internal/sub-page page layout so that we can see how you treat internal navigation and pages – please look carefully at the draft navigation file uploaded – we will be adding a LOT of new content

Reference Sites:

The aircraft we fly:
• http://www.cessna.com/index.html
• http://www.cessna.com/citation/citation-cj2.html
• http://www.cessna.com/citation/citation-cj1.html
• http://www.newpiper.com/
• http://www.hawkerbeechcraft.com/beechcraft/airc...

Competitor websites:
• http://www.altitudeaviation.com.au/
• http://www.adagold.com.au/
• http://www.projet.net.au/
• http://www.globaljet.com.au/
• http://www.elitejet.com.au/
• http://www.executiveairlines.com.au/
• http://www.celijet.com.au/

We don’t just want to emulate these, we want to leap ahead of them.

Some final notes...

If we were a car we would be a...Mercedes Benz

If we were a beverage brand we would be...Moet et Chandon

Must be search engine-friendly eg room for a reasonable amount of text

Must feature the aircraft

Must feature some of the destinations across Australia and the Pacific that we fly to, from major cities to mining locations in the desert

Thanks heaps for helping us along the way to our new online presence!