Creative brief
The buyer added updates to the brief. Read them.
LET ME TELL YOU ABOUT US:
1. Meaning: www.almanca.com (means german.com in Turkish language)
2. What is it about: Dictionary (%80) and language portal for German language for the people whose mother language is Turkish and who have relationship with German language.
3. Current Services: online dictionary, online translation, personal profile page
4. Future Services: online language learning, a social network (personal messaging, friend lists, groups, pages, file sharing)
*Attention: Please check the attached file to see the design style of the web site.
(This file shows the design perspetive. After logo design we will hire some company to design the whole web site. We just need a great logo for the beginning.)
** Please check the colour palettes that we have listed below.
HERE IS WHAT WE NEED:
1. We need a simple and memorable logo for our website. (Simplicity is very important.)
2. You must use the word "almanca". Also you may use ".com" extension.
3. The logo should be designed in vector format. The font style must be clean and clear.
4. We will be using the logo on calendars, books, notebooks and some marketing materials.
5. avoid: childhood design
OUR TARGET AUDIENCE IS:
We have 4 types of audience:
1. % 80 Students : between the age of 13 and 27 (teenage + early young adults) (%70 of it 16-24 high school and university students)
2. % 15 Teachers between the age of 25 and 60
3. % 5 Other
WE LIKE THESE DESIGNS:
We like : pictograms, Typographic Logos
http://www.1stwebdesigner.com/inspiration/72-cr...
Colours:
http://www.colourlovers.com/palette/1/metro
http://www.colourlovers.com/palette/24/Steel
http://www.colourlovers.com/palette/775289/On_t...
http://www.colourlovers.com/palette/901013/Thes...
http://www.colourlovers.com/palette/913536/LET_...
http://www.colourlovers.com/palette/593256/ELIN_N.
http://www.colourlovers.com/palette/841980/Some...
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
simple and clean design.
Brief updates
- 17-Nov-09 1:55 p.m. GMT
- Hi, I want to add some updates:
Main rule: Anyone should understand that our logo designed by a professional.
1. We absolutely need some modern font style.
2. Font must be bold (or as bold as possible).
3. It must be easy to read.
4. It must be as simple as possible.
Some keywords:
German Culture: high quality, professional, serious,
German Language: complicated, hard to learn, has lots of rules
Our Perspective: The logo must not give any negative message as German Language is hard to learn or something like that. It has to has a positiv feeling that German language is precious and the people who deal with German language are special. And logo must represent our brand. Our message is : This is a website you can find high quality information about precious German language, contact talented and professional members (teachers, tranlslators).
Today, I will score all entries and will be in contact.
Thanks all.
- 17-Nov-09 9:08 p.m. GMT
- There may be an icon with the word "almanca".
Some shape ideas (icon):
the letter "a" ind a box ( box : a square like a frame)
the "a" letter with a "+" sign (maybe in a square)
you can play with the letter "a"
* Please feel free to create something else which means :
center, high quality, key, precious, professional, cool
Thanks.
- 17-Nov-09 9:10 p.m. GMT
- What I meant before "a" in a box, here is a sample:
http://www.crowdspring.com/projects/graphic_des...
- 18-Nov-09 10:52 a.m. GMT
- Hi after 17 proposals I want to add some updates.
It will be good if the word "almanca" has a little trick or message.
I like logos: last.fm, linkedin.
(I mean I really like typographic logos : http://www.1stwebdesigner.com/inspiration/72-cr...)
Please think icon and the word "almanca" seperate. Of course the letter "a" may have the same font in icon.
What important is, we will use that word alone in the header of the web site. (Please check the attached file)
Thanks all.
- 18-Nov-09 6:19 p.m. GMT
- I want to write a little bit about concept. Depending on logo, we will let some designers to desing our graphic design of the website. So the style, the icons and the colours that you use in logo will be used everywhere in the site. We will have a colour-design concept like these sites:
(If you check them, you understand what I mean)
http://www.deutschebahn.com/site/bahn/de/start....
http://www.deutschepost.de/dpag?xmlFile=828
http://www.db.com/index_e.htm
Thanks.
- 19-Nov-09 9:37 a.m. GMT
- Hi all, this is the third day and I want to add some updates.
In the beginning I wrote a long brief and I wrote lots of updates. But I also beleive in your creativity and don't want to limit you. So, here is a part of an article (in crowdsrping) which I beleive in:
"Unless you want something very specific, don’t limit the designs by describing specific imagery/concepts in your project brief. crowdSPRING gives you an opportunity to draw on the talents and experiences of thousands of creatives from 125+ countries. While you may have a vision, you could be missing out on many other terrific concepts, one of which may be perfect for you! If you’re set on something specific, consider describing what you want but inviting creatives to submit other ideas."
Thanks.
- 20-Nov-09 11:31 p.m. GMT
- Hi all, after 75 proposals I want to add my comments.
When I check the logos which I liked (4 rated) I feel that I focus on:
- professional looking
- readability
- unique
- a trick
Thanks.
- 24-Nov-09 8:50 p.m. GMT
- Hi, last two days and I think this will be last update.
After I think about the proposals which I liked a lot, I see some common characteristics. I want to list them for you, for your last proposals :
Font: wide, capital letters, less corners, easy to read, bold
Icon: very simple (not complicated) , memorable, not aggressive
It will be better for you to add the logo to the header of the file that I attached while you are working on the logo.
Thanks.