Logo for Services Company
a logo project by jtandon

Creative brief

LET ME TELL YOU ABOUT US:

Hybrid Data Solutions (HDS) is a California-based services company that provides organizations with remote data processing services. HDS offers organizations significant cost savings by combining the speed and efficiency of automated data capture with the flexibility and economy of offshore data entry. We pull data from paper-based forms and documents directly into corporate databases. A unique selling proposition for HDS is the immediate, on-line nature of our service: we eliminate queues and bottlenecks in the data capture process.

HERE IS WHAT WE NEED:

We need a clean corporate logo for web and print collateral. Most of our correspondence and collateral in an on-line format. The logo will also be used in letterhead and business cards.

OUR TARGET AUDIENCE IS:

Decision makers responsible for capturing documents and data in corporate and government entities. Job titles include Director/VP level including: Data Operations/Management, Distributed Solutions, Data Center Solutions, Data Analytics, Human Resources and CIO. selling to mid-large organizations in Healthcare, Government, Pharmaceutical, Insurance and other process-intensive industries.

WE LIKE THESE DESIGNS:

HDS is a B2B service company that bridges people and technology. We would prefer a strong blue logo with a crisp, modern (but not “edgy”), legible font. The perception of data security and substance should be perceptible. While technically not a software or web company, HDS integrates with on-line, mission-critical back office applications.
We like the following corporate logos: kofax.com, windows.com, sap.com.


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logo should be simple and clean. Hybrid Data Solutions should be included or compatible with the logo. Cute colorful and B2C designs will not work. Average order value is six figures. The logo should mirror the company name which is descriptive and straight-forward. Multiple colors, abstracts and double intonations should be avoided. Cartoons and icons are inappropriate.