Logo design for Non-profit Hebrew Language initiative
a logo project by BI_NEXT

Creative brief

LET ME TELL YOU ABOUT US:

Birthright Israel NEXT inspires all Taglit-Birthright Israel trip participants and their peers to expand their connections to the land and people of Israel, to deepen their personal commitments to Jewish life, and to find or form a community where Jewish responsibility, learning, and celebration thrive. To learn more visit: www.birthrightisrael.com/next

HERE IS WHAT WE NEED:

A logo for an upcoming Hebrew language learning push, entitled "Hebrew now" This logo may include the text "Hebrew now" although that is not mandatory.
This Hebrew language learning push will include many components, including iPhone applications, SMS/Text messaging, and online learning. Accordingly, this logo will be used on a "Hebrew now" central landing webpage, on email communications to participants in the various components, and on any associated printed materials.

OUR TARGET AUDIENCE IS:

22-30 year olds interested in learning Hebrew, or interested in online language learning in general. We'd like to look cutting edge, while still feeling accessible. We do not want to look overly religious, overly academic, and overly serious. "Hebrew now" is meant to be fun, accessible, and with a low threshold of participation, and we'd like the initiative logo to feel accordingly.

WE LIKE THESE DESIGNS:

visit www.alefnext.com and www.birthrightisrael.com/next to see logos we've chosen in the past.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Design must be scalable. If design incorporates text, logo must be able to stand alone from text, as an icon only.