J.Duck Productions
a logo project by goodhope

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

A small event management company, with a focus on large convention style events.

HERE IS WHAT WE NEED:

We need a rework of the existing J.Duck logo (attached). The current logo is represents the signature of the imaginary founder, Just Duckie, shortened to j.duck. This concept resonates with the client. They really like the tone and feel of the existing logo, but we would like to see both some refinement to it as well as a new ideas.

You can consider using duck/rubber duck imagery in the mark, but make sure it is not to cartoony. Also consider the inclusion of the term "productions" and "event management" niether of these are required but may benefit the design.

The mark needs to be professional yet with a sense of whimsy.

OUR TARGET AUDIENCE IS:

Executive Directors and Presidents, Director level individuals seeking event design, management and logistical support for their organization.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

J.Duck (the period is required)