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Chapter/club logos for alumni association
a logo project by catserrin

catserrin has picked a winning logo design

For $750 they received 70 design concepts from 35 designers!

  • Award 1
    UofM alumni chapter logos by good_design

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Dates

Starts:12-Nov-09 9:27 a.m. GMT

Ends:19-Nov-09 9:27 a.m. GMT

Awards

Award 1: $750, was awarded to good_de...

Formats

"EPS","PSD","AI (VECTOR BASED)","JPG"

Contract

Preview: crowdSPRING Contract

Materials

File 1: /assets/images/tempora... (0 bytes)

File 2: /assets/images/tempora... (0 bytes)

File 3: /assets/images/tempora... (0 bytes)

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are the alumni association for the University of Michigan and need to revamp the model we use for logos for our regional alumni clubs and affiliate groups.

HERE IS WHAT WE NEED:

We have an existing, overarching logo for the organization that we are happy with. Our regional alumni clubs and affiliate groups want logos that represent their "local flavor" and we want to preserve our brand. We've struggled to find a middle ground. These logos will be used primarily on web sites, in emails and on welcome signs at events. Our brand guidelines are available at http://alumni.umich.edu/pdf/AAUM_BrandBookOct20....

OUR TARGET AUDIENCE IS:

U-M alumni. Educated, expect everything to be top-notch. Located around the world and very proud of their U-M degree and the tradition that is the University.

WE LIKE THESE DESIGNS:

See the attached files.


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Really are going for simplicity and versatility.

Brief updates

13-Nov-09 4:36 p.m. GMT
The designs must be consistent with our brand guidelines. Also, we are looking only for a model to use with our 70+ clubs, not for a new association logo. The designs must have our full logo and then somehow incorporate the club identity.
13-Nov-09 7:16 p.m. GMT
The link for our brand guidelines under "Here's what we need" doesn't seem to be working. I've reuploaded it under the Materials section.