Tall Circles
a logo project by thomasflynn

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are an entertainment company that is developing a new collaborative community. The name is a mashup derived from two figures of speech "Tall Stories" and "Circles of Friends"

HERE IS WHAT WE NEED:

This logo project is for an entertainment company that works in multi media programming. We need the corporate identity to have a very original icon incorporated with the text of our brand name. We are not opposed to any derivation on the capitalization and lower case letters. The text can be tall circles, TALL CIRCLES, Tall Circles. The icon needs to be progressive. We do not want to see any Ovals (a pun on tall circles). The circles can be stacked to form a cylinder(s) which forms a long tail, ripples, or even concentric circles etc. For the text we like fonts like Handel Gothic or futuristic and progressive fonts, medium bold and chunky is better than light and narrow fonts. We like sans serif, but are not opposed to the right serif font that goes with the icon.

OUR TARGET AUDIENCE IS:

Adults 18-34. Technology firsts, influencers, opinion leaders, music and film entertainment fans, video gamers, social networkers, fictional writers, actors, producers.

WE LIKE THESE DESIGNS:

We are attaching a logo sheet that represents the styles that we find attractive. We like colors to be silver, dark blue, white, black and red for contrast color.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Need to have [Icon + Text]
No Ovals.