Package design for sweets
a package graphics project by PassionCommunications

Creative brief

LET ME TELL YOU ABOUT US:

Our client is looking for a simple package design for their brand extension. The company has been in the market for quite some time and is known for fresh quality goods.

HERE IS WHAT WE NEED:

We need a design concept for the packaging material that can be adapted to fit different products. They will be producing cookies, oat bars, brownies and flapjacks under this one brand.

OUR TARGET AUDIENCE IS:

The target audience are urban upwardly mobile people. They enjoy working out, going to restaurants and eating well but also enjoy the occasional sweet indulgence.

WE LIKE THESE DESIGNS:

Please see attachment.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The design must be simple. For production purposes we would like to use a cardboard insert inside a clear plastic wrap. The product must be the hero, and the brand name and variant flavor are of secondary importance.