Scarcity. Logo
a logo project by KGene

Creative brief

LET ME TELL YOU ABOUT US:

We are a start up company selling clothing made from environmentally sustainable materials.

HERE IS WHAT WE NEED:

We need a logo for our company. We would like the logo to incorporate the name Scarcity as well as an image of some sort that reflects scarcity. We were thinking of using an image of a black rhino as it is an endangered species or another endangered species. But the logo does not have to be an image of an endangered species. We want the logo to be clean, simple and eye catching. The logo will be used for our website and our clothing.

OUR TARGET AUDIENCE IS:

Our target customers are trendy, educated, men and women between the ages of 18 - 40. We want our customers to think that we are a fashion conscious, environmentally friendly company.

WE LIKE THESE DESIGNS:

Desgins we like are;

Lrg - The simplicity of the logo and how it incorporates the tree and other animals to symbolize the brand.

Gucci - Clean and simple. Not over the top, just a classic clean font, with a simple logo

Baby phat - Like the font and the simple but sophisticated image of the cat (Although for our font we want something more unisex)

Hermés - Really like this font and the image and how they both work together


We like earth tones like, green and blue but we are not limited to these colours.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must have the word Scarcity with a period at the end i.e Scarcity.
(Whether it is upper case or lower case it does not matter).