Invitation Design Company Logo
a logo project by invitationist

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Invitationist is going to be the premier online shop for creating unique invitations for weddings, bar/bat mitzvahs, birth announcements, corporate events, etc. We will cater to the DIY crowd who is looking for a top of the line experience when choosing the components of their invitations. The high tech website will offer an experience that consumers are unable to find given their choices at the moment. Our site will be your interactive invitation design consultant who offers a true luxury store feel at DIY prices.

The Invitationist is more than a store. It is a feeling the user gets when they create their own beautiful invitation. They become the invitationist, a master of invitation design. The Invitationist will offer them a feeling of empowerment.

HERE IS WHAT WE NEED:

Logo that will be featured on everything the brand touches including the website and packaging. The logo should convey the feeling of a luxury invitation design company.

OUR TARGET AUDIENCE IS:

Women 25-49 who are passionate about design and luxury. They mill over design sites and pick and choose what the would or wouldn't incorporate into their own invitations. They love the look of high end invitation companies like Ceci NY or Bella Figura but know they can make their own invitation just as beautiful for a fraction of the cost. We want them to log onto Invitationist and feel like they are walking into a high end invitation shop that has their own personal consultant waiting for them to pick colors, designs and fonts.

WE LIKE THESE DESIGNS:

http://www.minted.com/files/Brand_Profile_Image...
http://creattica.com/logos/coffee-time/9515
http://creattica.com/logos/logo-akaru/4923
http://creattica.com/logos/werza/3572
http://creattica.com/logos/for-girls-sake-non-c...


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

http://www.colourlovers.com/paletteImgDetail/12...

This color palette. We want to see the word invitationist in some kind of frame with paisley or another design around it. Something that will look great on a label for packaging.