Design brief: "Cause Marketing Firm" Needs Clean, Credible an...

LET ME TELL YOU ABOUT US:

Kozfor is a new "cause marketing" professional services firm that has been engaged by major national and international non-profit organizations to conduct fundraisers through innovative special offers of consumer products. We will work with both nonprofit organizations and, in some cases, for profit organizations whose mission is "cause oriented". Our founders and key employees are seasoned executives, lawyers, doctors and consumer product marketers.

HERE IS WHAT WE NEED:

Phase One of our business plan will focus solely on being a "service provider". All we need for Phase One is a basic website (5 pages or less). If Phase One goes according to plan, then Phase Two will require a website that is much more sophisticated - but that's a different project altogether.

OUR TARGET AUDIENCE IS:

C-Level executives of major national and international nonprofit organizations (and the top level or two in marketing and development functions), marketing executives (specifically those focused on customer acquisition) at major consumer product brands, as well as end users and third-party "watchdogs" who may have interest in what we are up to.

WE LIKE THESE DESIGNS:

We have uploaded the logo that was selected from a very large pool of submissions via CrowdSpring over the past couple weeks. We don't want something that looks like it is based on one of the generic Intuit/Homestead website templates.

Brief updates

14-Nov-09 5:44 a.m. GMT: Friday Night: Say Hey all you crowdSPRING website designers!

We encourage you throw to your hat into the Kozfor ring. We coming into our first weekend on this project, and we know many of you do your best work during weekends!

We're about helping worthy organizations achieve worthy goals and objectives. We're about enabling positive Kharma worldwide. Meditate, drink tea, and please focus on helping us be all we can be.

We undertake to seriously review and provide feedback on each and every submission. We know good creative takes a lot of energy, and we also know it's a lot easier to be a critic than to do what you all do. We appreciate your efforts on our behalf.

Kindest regards.

- The Kozfor Team
18-Nov-09 8:52 p.m. GMT: crowdSPRINGers:

Some of you have sent me PMs requesting links to other sites that we like.

We've been reviewing a number of "cause marketing" and/or "purpose driven" sites and organizations, and the following rose to the top:

www.ideacity.com
www.consciouscapitalism.com
www.causealliancemarketing.com
www.itsnotwhatyousell.com

The Kozfor website does not need to be complicated. In fact, simplicity is preferred. We want a site that is "light" - in fact, we'd say the more whitespace the better. Transparency. White hat.

Only 7 more days left...we look forward to a lot more action over the next few days.

Feel free to send us PMs - we will respond to each within 24 hours or less, effective immediately.
21-Nov-09 4:38 p.m. GMT: Weekend Update:

First, thank you, all of you, for investing so much time, energy and talent into this website design project.

We see a very positive trend in terms of submissions that are elegantly simple and clean.

Here are a few more clues to guide your creative genius:

www.stopdiabetes.com (one of our first clients is the American Diabetes Association, we intend to launch a fundraising campaign that dovetails (from a marketing perspective) and supports (from a financial perspective) their Stop Diabetes initiative)

www.thebigbundle.com (this campaign was run in early October, and our ADA campaign will incorporate lessons learned from that campaign)

www.trialpay.com (we are partnering with them to power the ADA campaign)

Only 100 hours left before this contest closes.

Have a great weekend.

- Aery
24-Nov-09 5:49 a.m. GMT: OK - we're down to the wire.

To everyone who has invested your time, energy, talent and resources into our project - Thank You.

We hope to see some more entries in the next 24 hours.

Based on submissions to date, we think this will be a very difficult choice.

Godspeed.

- Aery
25-Nov-09 4:27 a.m. GMT: Two Hours Before Contest Closes:

Wow. We think there is a tremendous amount of great ideas and designs presented by all of you in this CS project. We appreciate your interest in our Koz!

We're still not sure which design we like best. At this point, we probably will not be able to provide specific feedback or ratings on the most recent postings. (We have out of town guests arriving in about 20 minutes). We're not sure if we can post anything after this closes, but if not then we are willing to share our feedback with any of you post-closing if you desire to contact us through PM.

We plan to do a survey to figure out which design resonates best with our target audience. Although we normally don't talk much about business on Thanksgiving, we may invite our family and friends to chime in as well.

Finally, when we give thanks at Thanksgiving, we will be sure to keep all of you in our thoughts and prayers.

Happy Thanksgiving.

- Aery

"Cause Marketing Firm" Needs Clean, Credible and Creative Basic Website a small website (uncoded) project by Aery

Creative brief

Brief updates

"Cause Marketing Firm" Needs Clean, Credible and Creative Basic Website
a small website (uncoded) project by Aery