Web 2.0 Project Logo
a logo project by afaria

Creative brief

LET ME TELL YOU ABOUT US:

We are a startup company that will be offering a new web 2.0 service that will allow small to medium size companies to setup, adapt and implement business processes, using the Internet. Our aim is to simplify and facilitate the implementation of business processes. Our system will help businesses managing their employees' tasks, making sure that everyone in the company is doing the right things, the right way at the right time. We will call each process a "flow", comprising a set of "actions". The name of this service will be ActionFlow and the logo should be based on these two words put together.

HERE IS WHAT WE NEED:

We need a distinctive logo that will make it easy for potential customers to understand how useful we can be for them.

OUR TARGET AUDIENCE IS:

1) Founder, CEO, Top Executive, of small size (50 t0 250 employees), high growth companies that are experiencing the pain of lacking well defined business processes;
2) Top Executve or Director of medium size (250 to 1000 employees) companies, that wants to improve the quality of service providede to customers and/or increase the productivity of employees.

WE LIKE THESE DESIGNS:

http://logopond.com/gallery/detail/81948
Simple, clear logo. Easy to understand the nature of the business. I like the two arrows.

http://logopond.com/gallery/detail/80606
Simple, clean logo. Easy to understand that it’s two words.

http://logopond.com/gallery/detail/78118
I like the curves, the dynamic image.

http://logopond.com/gallery/detail/75149
Ok approach to express action, flux. I like the font.

http://logopond.com/gallery/detail/73836
I like the gear wheels and it’s association with “worker”

http://logopond.com/gallery/detail/72674
One color, simple and clear. I like the three arrows.

http://logopond.com/gallery/detail/71879
I like the letter f in this logo. Don’t like the color…

http://logopond.com/gallery/detail/47883
Easy to understand the two words. Good coloring, but I prefer blue.


http://logopond.com/gallery/detail/66849
Simple, appropriate “hourglass” graphical element. Easy to understand the two words.


http://logopond.com/gallery/detail/58430
I like the circle and the font and the blue color.


http://logopond.com/gallery/detail/43236
Very nice log, easy to understand what is stands for.

http://logopond.com/gallery/detail/30085
Very simple, clean logo. Almost too simple.


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Simple logo, with the word ActionFlow. Should make it clear that there are two words together but each with its own but related meaning (Action and Flow). These two words must be together. My preference is that each word is capitalized (e.g. ActionFlow).