British Muslim Restaurant/Takeaway Review Website - Right Morsel
a logo project by robichowdhury

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We're an informative restaurant review website catering for the Muslim market, based in the United Kingdom (primarily) but with scope to expand in the future.There will be a selection of Halal restaurants to choose from for people to go and enjoy. We'll have ratings based systems, etc

HERE IS WHAT WE NEED:

We need a primary logo that will be used for the website as well as for any other stationary (media pack, flyers, business cards, etc) that we might want to print out in the future. Alongside the logo, we need some colour themes so that we can incorporate them on the website design banner.

OUR TARGET AUDIENCE IS:

This website is targeted at the British Muslim market, however not restricted to them alone. This is due to the fact that at the end of the day, it’s still a review website which anyone can use. Because of the nature of the target audience, it might be appropriate to incorporate middle eastern or South Asian themes to the logo and yet retain a crisp western identity (as the company is British)

WE LIKE THESE DESIGNS:

We want to see what people can come out with naturally first before giving them ideas :)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want it to be crisp, vibrant and suitable for a young british market. As mentioned before, something with an arabesque feel wouldn't be too out of place. We would like to see what ideas people come out with.