Logo: IntentionalIdeas
a logo project by lioncub

Creative brief

LET ME TELL YOU ABOUT US:

We are a startup technology company focused on bringing diverse ideas to market.

HERE IS WHAT WE NEED:

A standout logo primarily featuring just the main focal brand name Ideas (upper or lower case or mixed is all open) that can stand alone as trim on product & but will also often be shown in conjunction with the rest of the company name Intentional Ideas Where “Ideas” is dominant and Intentional is probably a smaller point graphic / font second line as in a stacked 2 line logo or perhaps as a subtle back layer.
First & foremost the “Ideas” logo must be easily convertible into White on Black or in a negative-reverse Black on White. Clear, clean & good recognition from a distance is valued. Matching colorized versions are also required.
So the full logo set will need to include strong lines, perhaps more technical, logo white on black + 1 of the same art outline, but colorized. Stronger, bolder, richer colors are preferred.

Something where Ideas could be treated like Google would be great. Where Ideas could be updated to be creative at times similar to how Google does this. Intentional would always be consistent.

OUR TARGET AUDIENCE IS:

Technical developers as well as content developers.

WE LIKE THESE DESIGNS:

http://www.getjar.com/
www.google.com




WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

animals or characters. Just text and a logo using icons or letters as logo.