Kellogg Private Equity and Venture Capital Conference Logo
a logo project by kelloggpevc

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We need a logo for the Kellogg School of Management’s annual Private Equity and Venture Capital conference held at Northwestern University. This will be the school's 11th Private Equity and Venture Capital conference.

Please visit our conference website for more details:

http://www.kellogg.northwestern.edu/privateequi...

The Kellogg School of Management's Private Equity and Venture Capital Conference brings together some of the biggest names and brightest minds involved in venture capital and buyouts. Last year, the conference attracted more than 350 attendees, including senior executives, investment professionals, limited partners, transaction service providers and MBA students from the nation’s top business schools. This conference is student run and student led. We have had distinguished speakers and panelists over the years. The conference is not for profit.

HERE IS WHAT WE NEED:

We need a logo for the conference which can be used on all of our marketing materials, website, banners, and posters. The logo has to be re-usable for the future Kellogg Private Equity and Venture Capital Conference.

The logo needs to be timeless as we want this logo to be re-usable next year. We don't want the logo to have the words "2010" in it as we want consistent branding for the following years to come.


The logo should say:
"Kellogg Private Equity and Venture Capital Conference"

What we want to convey:
• Premium look and feel
• Timeless & classic
• Inviting
• Sophisticated
• Elegant

We DO NOT want:
• A busy, crowded logo
• Bright, candy-like colors
• Gradients
• More than 2-3 colors in the logo
• Photographs or watermarks

We also do not want to use the actual "Kellogg" school logo.

We are open to any design, font, or color, other than the above. We’re excited to see some creative, innovative designs!



OUR TARGET AUDIENCE IS:

MBA students from top business schools, industry professionals, senior executives, Kellogg alumni.

WE LIKE THESE DESIGNS:

Look at http://pe.som.yale.edu/ this is another private equity conference from another school