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Kellogg Technology Conference Logo
a logo project by KelloggTechnologyConference

KelloggTechn... has picked a winning logo design

For $200 they received 122 design concepts from 18 designers!

  • Award 1
    Energize by moonwelldesigns

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Dates

Starts:5-Nov-09 9:20 p.m. GMT

Ends:19-Nov-09 9:20 p.m. GMT

Awards

Award 1: $200, was awarded to moonwel...

Formats

"EPS","PSD","AI (VECTOR BASED)","JPG"

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

This project is to create a themed logo for the Kellogg School of Management’s annual technology conference held at Northwestern University. This will be our 16th conference since its inception.

The theme of our conference this year is "monetize me: today's technology challenge." To get a better understanding of the conference please visit our website for more details:

http://kellogg.northwestern.edu/techconference/

HERE IS WHAT WE NEED:

We need a logo for this year’s conference which can be used on marketing materials, website, banners, and posters. The logo has to clearly communicate the theme of our conference in an innovative manner.

What we want to convey:
• Innovation
• Technology
• Sophistication
• Interconnectedness
• Web 2.0
• Global (though, not cliché globes)
• Creativity

We DO NOT want:
• A busy, crowded logo
• Bright, candy-like colors
• Gradients
• More than 2-3 colors in the logo
• Photographs or watermarks

Other than the above, we are open to any design, font, or color. We’re excited to see some creative, innovative designs!

OUR TARGET AUDIENCE IS:

Kellogg students, alumni and industry experts

WE LIKE THESE DESIGNS:

A couple of related site's logos that we like include:

http://www.cyberposium.com/
http://www.socialenterpriseclub.com/conference/

Brief updates

7-Nov-09 11:01 a.m. GMT
We will use the logo to communicate primarily with Kellogg students (80%) and secondarily with alumni/industry people (20%). Because there are 13 conferences at Kellogg each year as well as a Technology Club, Kellogg students are bombarded with different logos and brands. So, we want the logo to differentiate the Technology Conference, and stand out from the pack. A simple, distinctive look would help.
7-Nov-09 11:09 a.m. GMT
Colors--one caveat is to be cautious about purple, specifically the purple that Northwestern and Kellogg use in their logos: http://www.kellogg.northwestern.edu/
http://www.northwestern.edu/

Kellogg/Northwestern has a very strong brand in the minds of our target audience. So we want the conference logo to be distinct from these.
7-Nov-09 2:32 p.m. GMT
Text--The logo should say "Technology Conference" or "Kellogg Technology Conference", but "Kellogg" should not be more emphasized. The logo can also have the conference theme ("monetize me: today's technology challenge"), but this is not a requirement and would have to be done in an uncluttered way.

The text does not need to include "2010", "School of Management", or "Northwestern University".