Hi! My name is FastLaunch Logo. Please design me. I don't exist yet in visual form, but I'd like to.
a logo project by solreich

Creative brief

The buyer added updates to the brief. Read them.

FastLaunch is a service that provides new businesses with the tools they need to get started as quickly as possible. Below is our postcard message:

"OK. You’ve started a business. But are customers lined up
around the block yet begging to buy what you are selling?
Introducing FastLaunch: the rapid-start program for new businesses….
Everything you need to make your new business the leader in your local market."

Our services include:
-credit card processing capabilities (i.e. allows the new business to take payments via credit card) by setting them up with a merchant account and giving them a swipe terminal.
-local internet marketing- premium placement in Google, Yahoo and Bing- we get the new business found first by people already looking for the products and services the business provides in their respective service areas. Good placement/visibility in Google leads to qualified sales leads and new business.
-professional website design and hosting
-professional business cards
-etc

What we need: a logo that conveys a confident, capable, professional company that will be a one-stop-shop for every new business getting off the ground.

Our target audience is: the small businessman or woman starting a new venture- architects, contractors, therapists, plumbers, restaurants, electricians, bed and breakfasts, etc- anyone who once advertised in the Yellow Pages for new customers. Google has replaced the Yellow pages. Everyone who starts a new biz needs to take credit cards, need to be found online, needs a website, etc.

We like these designs: The colors of the website will be almost exactly matching www.EmpirePayments.com . Another business of mine is www.SellLocal.com , and I like my logo on that one . I also really like www.mint.com ‘s logo. I like a mix of bold, whimsical and professional. An idea: the name lends itself to the concept of a new business launching like a rocket-ship, and our services being the rocket-fuel for their new business. I’m not married to that idea, but I like that concept. But I don't necessarily want it cartoony.