Purdue Entomology Centennial Logo
a logo project by GeneW

Creative brief

LET ME TELL YOU ABOUT US:

Purdue University Department of Entomology

HERE IS WHAT WE NEED:

Purdue University’s Department of Entomology is celebrating its centennial in 2012. The department is looking for an identifying logo to be used for all phases of the celebration from advertizing the event to memorabilia items. Ideally the winning design will produce a logo that can be scaled for applications as diverse as advertising banners of a significant size to much smaller items as stationery, lapel pins, stickers, etc.

We’re looking for a nice blend of classic simplicity and modern look. The logo must convey the following information:

1. Purdue University
2. Department of Entomology
3. 1912-2012
4. Black & Gold Colors – see color standards manual link below http://www.pmc.purdue.edu/resources/PU_Standard...

Designs may be simple text or contain a stylized image of an insect such as a: butterfly, dragonfly or damselfly, firefly (beetle), or honey bee as examples…

This logo should not be designed with cartoons or humor in mind (although this is one fun department).

For additional information about the department’s history, its vision, mission, and core values, visit the “About Us” tab on the homepage at:

http://www.ag.purdue.edu/entm/Pages/default.aspx



OUR TARGET AUDIENCE IS:

People... Insects don't read well...

WE LIKE THESE DESIGNS:

We want you to have creative freedom and therefore elected to not share any previous designs!

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

See "Here is what we need" section.