Brand Identity Package for Start Up Managed E-Commerce Company
a logo and stationery project by JetPack

Creative brief

LET ME TELL YOU ABOUT US:

Jet Pack brings managed e-commerce platforms to Middle Market businesses established in offline sales channels that lack the know-how, or ability to launch and manage their own platform. With the systems and e-commerce expertise in place to help established Middle Market businesses develop an effective e-commerce effort, Jet Pack is their “go-to” outsource provider for all e-commerce needs. Our clients will feel as though they have an entire department devoted to their e-commerce needs with a fraction of the overhead. We will work closely with management teams to coincide all marketing and merchandising needs as well as effectively communicating the client’s mission through a clean and fully functional website. Jet Pack will be a partner to its clients.

HERE IS WHAT WE NEED:

As a start up we need a whole identity package including: logo, business card, letterhead, and envelope.

We will want a logo that can be portable to print, web, clothing, signage, etc. Logo should also be able to scale in a multitude of different sizes and backgrounds. Please provide a logo example that can display on white and colored background.

OUR TARGET AUDIENCE IS:

Middle Market Businesses that are established offline. Our clients will be making a serious financial commitment for our services, so we want an Identity that is a professional, established, enterprise level business solution look and feel to the client. Our clients will all be B2B. We want the clients to think of Jet Pack as their true partner in e-commerce business.

WE LIKE THESE DESIGNS:

While we like clean and simple designs, we don't want to limit the submissions. Keeping the other requirements in mind, we are open to seeing what the community can design.


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We like clean, simple, modern design with a strong and bold feel.

Want a professional look and feel since our clients are Middle Market businesses (eg. no cartoons).

Logo should contain "Jet Pack" name, but company URL is not Jetpack.com, so don't include ".com" Font should be sans-serif.

Logo will be on a web 2.0 website. Please keep this in mind during the design process.

We are open to color selection, but do not want too many colors in the design as it needs to be portable. We would like a tight color palette.

We would like the logo to show forward movement or growth, if possible, but not required. We are open to suggestion/discussion about this.