RedMonk Business Cards
a stationery project by sogrady

Creative brief

LET ME TELL YOU ABOUT US:

RedMonk is an industry analyst company. That means that our clientele is generally software vendors, but that we spend a fair amount of time meeting and working with individual developers, DBAs, and so on.

Our business is generally regarded as more bleeding edge than conservative; hip, if such a term can be applied to an industry analyst company.

HERE IS WHAT WE NEED:

A simple, elegant but borderline edgy design that will play as well in the hands of a suited executive as it will to a hacker in shorts and a black t-shirt. It should incorporate - to the extent - possible, the attached logo and designs, but it need not be a slave to them.

OUR TARGET AUDIENCE IS:

Our primary target audience is clients (software executives and their support staff), public relations and media professionals, and technology industry workers (devs, designers, DBAs, etc).

WE LIKE THESE DESIGNS:

I've always been a fan of the Adult Swim bumps, with the Helvetica Neue fonts employed, but whether that would work on a card is open to question.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Creativity is good, but I prefer the basic card format. The oddly shaped or mini-sized designs are not my favorite.