Trazzler Identity
a logo project by trazzler

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Trazzler helps you explore the world of travel by recommending trips unique to your location and Travel Personality. Trazzler was founded in the original Twitter offices and was awarded a grant from the fbFund.

Trazzler is quite different from other travel sites. We built the site from the ground-up with an independent mentality. The writing on Trazzler comes from thousands of freelancers all over the world.

HERE IS WHAT WE NEED:

We are currently redesigning our website and would like help with our logo/identity. Your concept can elaborate on the sketch included or be a new direction based on these key brand guidelines:

* We are an independent, ground-up company—the new logo should not feel "corporate."
* Our audience is a mix of young and old—the new logo should not be flashy or look too techy.
* Our tagline is a series of words that will be swapped in and out, depending on the season.
* We are open in regard to color.
* We would like to use some sort of "plus" symbol to reinforce the concept of adding a destination point. The plus symbol does not necessarily have to exist within the Google Maps-like marker as shown. See attached file for a starting point.


OUR TARGET AUDIENCE IS:

Literary, adventurous, eccentric, brainy. 63% female. Big portion of audience located in cities like New York, San Francisco, Los Angeles. Our audience is a mix of young and old.


WE LIKE THESE DESIGNS:

NA

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

* Uniqueness
* Elegance
* Eccentricity