Logo for the student arranged Innovation Camp
a logo project by snakbar

Creative brief

LET ME TELL YOU ABOUT US:

We are a non-profit student organisation, who have decided to arrange an innovation camp for spring 2010 (march) in Copenhagen. The camp will have around 200 students attending, who will work from the principles around cradle-2-cradle development. The students will be from economics, communication and engineering and divided into groups. Each group will get a product and a brief, from which they will have to take the product to a conceptual level, and then work for three days to come up with a realistic (and commercially viable) cradle2cradle solution/new product.

HERE IS WHAT WE NEED:

We would like a professional and energetic logo, that sends signals of new thinking, sustainability and collaboration. We have decided on the name "Creadle" (a merge between "create" and "cradle"). So we are thinking a great font type and somekind of logo-element. We are doing this for 2010, but are hoping to have it be a yearly or bi-yearly camp, so the logo should incorporate "2010", but adjust to e.g. 2011, 2012 etc.

OUR TARGET AUDIENCE IS:

Students and medium to large businesses - idea people

WE LIKE THESE DESIGNS:

Simple designs like Apple, 37 signals, Shazam (iPhone app), ODEO, new pepsi, etc. We are into sans-sherif and bold letters, but casual and pretty close to minimalistic

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We are not locked in on wether to go with a capital "C" in the name (Creadle vs. creadle), so that is completely up to the designer. We would also like to point out, that "the bulb" as the symbol of ideas is not what we have in mind.