Financial Research Site Logo
a logo project by frankj

Creative brief

LET ME TELL YOU ABOUT US:

The company is destination site for institutional and high net worth investors to read financial research that is independently produced. The audience is global, but predominantly US. It will have thoughtful research from knowledgeable authors/contributors.

HERE IS WHAT WE NEED:

We want a distinctive logo. We want this to be a serious logo. The logo should not be 'cute'.


Main Entry: track
Pronunciation: \ˈtrak\
Function: noun
Etymology: Middle English trak, from Middle French trac
Date: 15th century
1 a : detectable evidence (as the wake of a ship, a line of footprints, or a wheel rut) that something has passed b : a path made by or as if by repeated footfalls : trail c : a course laid out especially for racing d : the parallel rails of a railroad e (1) : one of a series of parallel or concentric paths along which material (as music or information) is recorded (as on a phonograph record or magnetic tape) (2) : a group of grooves on a phonograph record containing recorded sound (3) : material recorded especially on or as if on a track f : a usually metal way (as a groove) serving as a guide (as for a movable lighting fixture)
2 : a footprint whether recent or fossil
3 a : the course along which something moves or progresses b : a way of life, conduct, or action c : one of several curricula of study to which students are assigned according to their needs or levels of ability d : the projection on the earth's surface of the path along which something (as a missile or an airplane) has flown
4 a : a sequence of events : a train of ideas : succession b : an awareness of a fact, progression, or condition
5 a : the width of a wheeled vehicle from wheel to wheel and usually from the outside of the rims b : the tread of an automobile tire c : either of two endless belts on which a tracklaying vehicle travels
6 : track-and-field sports; especially : those performed on a running track
synonyms see trace
— track·less \ˈtrak-ləs\ adjective
— in one's tracks : where one stands or is at the moment : on the spot
— on track : achieving or doing what is necessary or expected

OUR TARGET AUDIENCE IS:

see above.

WE LIKE THESE DESIGNS:

CNN.com - the logo is make from the letters only. It is credible, distinctive and bold.
Our current logo can be found at track.com. We find it to be too boiler plate and not distinctive enough.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want the name "track.com" to be core to the design. We are willing to consider designs that involve upper or lower case. We want the logo to be distinctive from that used on tracked.com. PLEASE NOTE THE COLOR DESIGN ON www.track.com AND LET US KNOW WHAT COLOR PALLET YOU WOULD RECOMMEND FOR OUR SITE SO THAT WE HAVE 6-8 COLORS TO CHOSE FROM. WE ARE OPEN TO CONSIDERING OTHER COLORS THAN THOSE ON THE SITE.

Please be creative. Impress us with some innovative designs.