USA Medical Staffing
a logo project by usamedical

Creative brief

LET ME TELL YOU ABOUT US:

We are a job placement company for health care workers (nurses, IT professionals etc.).

HERE IS WHAT WE NEED:

On one side, for the job seekers, we need an attention calling design to separate us from the rest of the crowd but it has to be toned down enough that the hospitals still find us professional.
We need a clear, bold logo, graphic that catches the eye, supports the message and should be easy to understand.

OUR TARGET AUDIENCE IS:

Our customers are two parties: the health care worker and the health care facility.


WE LIKE THESE DESIGNS:

We would like to have color(s) that pop.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It's OK to have a figure in the logo but it is not important.
Try to avoid the same boring, smiling nurse pics.