Logo for publishing company's new online testing program
a logo project by bluedoor

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

bluedoor publishes academic lab manuals and textbooks, offering highly individualized support for academic authors. bluedoor publishing is successfully meeting the needs of authors in anatomy & physiology, biology, chemistry, and other academic disciplines. Our goal is to provide all the support and services of a large publisher with the personal touch and feel of a small publisher.


HERE IS WHAT WE NEED:


We are creating a new online testing service for our authors to use to test their students. We need a logo for this new product. This product is called PAR (Practical Assessment Review). The logo should include PAR as the main point, but somehow also say Practical Assessment Review within the logo so as to "explain" what PAR means.

OUR TARGET AUDIENCE IS:

Our target audience is the post secondary academic world, both professors/instructors and students; primarily in the science community (anatomy, physiology, biology, chemistry...etc.)

WE LIKE THESE DESIGNS:

We like simple clean designs and something that goes nicely w/ our company logo. It doesn't have to be the same color, but it can be. I have attached our logo for your reference. We are in the process of redoing our website...but you can look at these for a reference:

Old site: www.bluedoorpublishing.com