Backflow Prevention Services llc
a logo and stationery project by backflowservices

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are a niche plumbing industry company that works on devices to preserve the quality of drinking water. We have been in business for 10 years and are striving to reinvent our image higher upscale. We have established lettering colors of navy blue and copper but font is not consistant. Currently the base colors are blue with a copper "swish" underneath. Our catch phrase is "protecting our water together" but we are not an environmental action group.

HERE IS WHAT WE NEED:

We need a consistant logo and letterhead for upscale branding consistant with upscale service not whimsical

OUR TARGET AUDIENCE IS:

Large corporate clients with multiple locations as well as single business owners, we deal with property managers, owners as well as maintenance people.

WE LIKE THESE DESIGNS:

For the font, we do not like script type fonts. Rather we prefer something like the JI-cohead found in office word program but we are not married to it.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No whimsical themes, no script and not flowery. I have uploaded our current logo just as a reference