Peggy Rogerson Photography logo
a logo project by Peggy

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

I have a small in home studio that is growing into a bigger business than I expected. I have a camera room, a viewing room, and an office. My business is built on the outstanding photography, products, and attention I give my customers. I am a retired art teacher so I have an eye for fine art and what makes a quality image. I want my business to appear friendly yet sophistocated. My work is clean, fresh, with a blend of contemporary and traditional. I am artistic but not over the edge-probably not even near it. I am in my 50's but have always been youthful. I don't want to appear old fashioned or stale.

I designed my website but would like to change it when the logo is designed. If you look at it, I don't like the wallpaper-too busy.

HERE IS WHAT WE NEED:

I need a logo to use in my marketing material and on my prints.

OUR TARGET AUDIENCE IS:

My business is probably 75% high school seniors,so I need to appear youthful. I also want to appeal to their parents who ultimately pay the bills. The rest of my business is brides and weddings. Very few children.

WE LIKE THESE DESIGNS:

I like movement, nothing stagnant. I like lines that lead somewhere. I like organic shapes . Colors that appeal to me are possibly blues, greens, any cool colors, Maybe even paired with a neutral black or brown. And of course it must look equally good in black and white.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Some words that would work: Peggy Rogerson Photography or Photography by Peggy Rogerson.
Maybe Fine Art Photography or Fine Portraiture Any of those will do

I'm not sure I want to be in a square unless their is movement inside. Any circle needs to be open.