Logo needed for environmentally-friendly startup
a logo project by MaryCee

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Company
name: Earth Happy Family. Earth Happy Family sells reusable bags and
wraps, reusable drink bottles, compostable yard and doggie clean-up
bags, organic dog beds, organic bodycare products, solar chargers, nature photos, and health-related books.


HERE IS WHAT WE NEED:

A logo to be used on our website that can also be used on business cards
and promotional materials, to include paper and fabric materials. We
would like something visually interesting and organic-looking.

OUR TARGET AUDIENCE IS:

Environmentally-conscious individuals who buy organic and environmentally safe products to reduce their carbon footprint.

WE LIKE THESE DESIGNS:

No examples, but want something organic-looking. The website colors will have greens and some oranges and will be bright.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

What we do want:

We have considered a two-part icon / visual with business
name: "earth" + "happy family" or three-part: "earth" + "happy" +
"family" *plus business name in text (beneath). It would be great to
have a stick-figure family with a dog for the 'family' / 'happy family'
part of the image, provided there were no copyright issues with the
popular car stickers showing a stick family with dog.

The above are ideas we had but we're not the experts -- so we want to see your ideas.

What we don't want: We like cute and pretty, but we're not big on cartoony. We prefer clean, fresh, organic imagery, icons and fonts.