Identity for unique business related to real estate and interior design
a logo and stationery project by imr2

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Show and Sell is a startup business in the field of home staging,* specializing in residential luxury real estate. We help owners of vacant homes sell their homes faster and for a higher price. We do this by selecting qualified managers to occupy, decorate and maintain the home in “show home” condition. Our homes Show better and Sell faster.

* for a more detailed explanation of home staging, please see http://en.wikipedia.org/wiki/Home_staging

In this win-win situation, the home owners get free home staging and the managers live in luxury housing at below market rates.

We would like to be perceived as being responsible and trustworthy, having integrity, delivering high quality, and valuing customer satisfaction. People will be entrusting their most valuable possession to the care of Show and Sell.



HERE IS WHAT WE NEED:

Logo will appear on stationery and brochures, promotional products, website and embroidered on clothing. Stationery will consist of business card, letterhead and envelopes.

OUR TARGET AUDIENCE IS:

Marketing target is multi-directional.
We want Real Estate Agents to endorse Show and Sell to those of their clients who are selling vacant luxury homes. We will also contact Home Owners directly. These Home Owners are affluent and educated.

Managers will be solicited via online advertising. They may be relocated professionals looking for temporary housing, individuals in the process of building or remodeling their home, or people who enjoy change and the opportunity to live large for less.

WE LIKE THESE DESIGNS:

Prefer clean, simple and legible; professional, sophisticated.
Nothing frilly, stuffy or ornate.
Must be understandable when used large and small.
Present in color and black and white
Can use Show and Sell, or Show & Sell, but NOT Show + Sell.
Any variation of upper and lower case is acceptable.
If you can come up with a visual that relates to houses (furnished, vacant, or otherwise), so much the better.

Here are some logos we think are clever and clean.
http://logopond.com/gallery/detail/80039
http://logopond.com/gallery/detail/81660
http://logopond.com/gallery/detail/78664
http://logopond.com/gallery/detail/72915
http://logopond.com/gallery/detail/77089
http://logopond.com/gallery/detail/63984

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Please do not submit multiple versions of the same concept whose only variation is color. We can tweak color towards the end. We're interested in strong concepts.

Thank you in advance for your effort.