LOGO for Children's Daycare Center
a logo project by pharcyded

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

First Discovery Child Development Center is a daycare center offering care for children from the ages of six weeks to twelve years old. We offer quality childcare services at affordable prices. We begin the education process immediately for our children. Whether they are babies or school age, we offer children a safe environment and trustworthy education that works.

HERE IS WHAT WE NEED:

A logo that represents children making the first discoveries of life.

The FDCDC logo will be used across a variety of media, but probably the two most important places of use are on our location signs (helping to brand the product/service) and on the website. The logo will also appear on business cards, letterhead, envelopes, etc. What we need is a logo that is professional. The logo will probably be evenly balanced with a graphic element and text.

The logo should look good in color and black and white.


OUR TARGET AUDIENCE IS:

Expectant mothers, families, single parents - anyone looking for childcare for their children.

WE LIKE THESE DESIGNS:

http://logofaves.com/2008/11/little-people/
http://logopond.com/gallery/detail/76353
http://logopond.com/gallery/detail/13581
http://logopond.com/gallery/detail/34559
http://logopond.com/gallery/detail/39493
http://logopond.com/gallery/detail/59311
http://logopond.com/gallery/detail/46568
http://logopond.com/gallery/detail/17127
http://logopond.com/gallery/detail/78253

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want something that "feels" kid-friendly or reminds you of children (ranging in age of 6 weeks to 12 years old).

We're open to your creative exploration. We do have some things we like and dislike.

We Like:
- Noticeably Bright colors (i.e. Blue, Greed, Red, Yellow, etc.)
- Soft / Clean Edges

We Dislike:
- Dark Colors (i.e. Black, Red, Black)
- Abrasive / Rough Edges

Our Competitors:
These are just for your review. We DO NOT want to copy them in anyway, shape, or form. These are for reference only.
- Le Petite Academy http://www.lapetite.com/
- Childtime Daycare http://www.childtime.com/
- Kindercare http://www.kindercare.com/
- Mini Miracles Learning Center http://www.minimiracleslc.com/