Coffee and Tea store logo
a logo project by stefaniewarreyn

Creative brief

Brand background:

Mi gusto will be a new coffee and tea store. Based in a luxurious beach side town, we’re targeting a wealthy audience and want this to be reflected in the logo.

Mi Gusto will cover the following product rage:
- Selection of speciality coffee beans and tea.
- Coffee and tea to take away
- Freshly made cookies to accompany coffee and tea.
- Gift baskets filled with coffee/tea/cookies, made on demand.

Mi Gusto will be located in a busy shopping street in a beach side town. The shops in the street, mostly clothing shops, offer mostly high end or designer clothing.



Target Audience:

- Middle age customers that are either in the higher earning class or wish to be there. Our customers appreciate speciality and quality products that cannot be found in regular shops. They’re looking for artisanal products in stylish packaging.

- Customers who work in local businesses and come to Mi Gusto for a fresh coffee on the go at the start of or during their work day. They appreciate a quick service and quality drinks.

- Customers looking for a unique and thoughtful present. They are looking for a quality gift of artisanal products that looks stylish and expensive.

Single most important thing to say:

We stand for quality and luxury.



Logo:

The design should be elegant, sophisticated, easy-to-read and clean. The logo should stick with you.

The logo should be made up of the name (Mi Gusto), an icon can be used to represent the brand, but we are looking for an abstract logo, not representing tea or coffee for example.

The logo should represent expensive, artisanal and quality products.



Things we like:

http://www.hummingbirdbakery.com/flash.html
http://www.napket.com/
http://www.treacleworld.com/html/awright_treacl...
http://www.teasmith.co.uk/
http://www.flamantdining.be/index.php?page=concept



Don't hesitate to contact us with any questions.