Früv yoga and lifestyle clothing logo design
a logo project by nickDifference

Creative brief

LET ME TELL YOU ABOUT US:

Früv (tm) is the brand new (or new brand?) name of an existing company who designs and manufactures premium apparel and accessories for Yoga, Pilates and Athletics.


HERE IS WHAT WE NEED:

We see that taking it to next level is rebranding the company. We have identified our first step is a logo redesign. The logo will feature on our website and all marketing collateral as well as on the clothing itself. What the future of the brand represents is “off the mat ™” and “Freestyle living ™”. We also are committed to not taking things too seriously...

We would like to see the name Früv (combination of "fresh and groove" or "free and groove" not sure) make up the logo with the ü possibly being the focal point and possibly being the mark for the company - it could become the symbol for zipper pulls and on the backs of collars etc. - we are very open...

From the team some words that we have brainstormed about how we want to leave people is: Fun, Vibrant, Alive, Engaging, Cool, Hip, Awake, Jazzed, Sexy, Quality, Functional, Hot, Infectious, Irresistible, flow, stretch

If some of this brief sounds familiar...it's because it is - we recently ran a contest for a logo for the previous company name cocymela...You designers did a great job but we changed the name and well...we need a Früv look at it - go to town.

OUR TARGET AUDIENCE IS:

the lifestyle clothing/active wear customer. Think Nike, Lululemon, Sweaty Betty, etc.