Logo design for "Trust Point" consulting
a logo project by mzamsky

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Trust Point consulting is a new company operating in the legal services arena, targeting corporate legal departments and their highest ranking legal officers, the General Counsel. Trust Point consulting is aiming to assist corporate legal departments reduce their legal spend with outside counsel (i.e., law firms) and other legal service providers and vendors through a collaborative approach. Trust Point will primarily focus on litigation and, more specifically discovery (and electronic discovery), which is the process of identifying, preserving, collecting, reviewing and producing the millions of documents (gigabytes and terabytes of data) that are stored on corporate networks and may be relevant to a particular lawsuit or legal matter. Trust Point will be a division of an existing e-discovery services company, Excelerate Discovery (www.exceleratediscovery.com).

HERE IS WHAT WE NEED:

We need a logo that looks very professional (think of other professional consulting companies) and can hold up to our competitors in the legal space (Huron consulting, PWC, Deloitte)--but also reflects the forward thinking attitude and change management that we are looking to implement. To have some sort of "link" to our sister company, Excelerate Discovery (www.exceleratediscovery.com) would be nice---like incorporating the "boomerangs" perhaps.

OUR TARGET AUDIENCE IS:

Chief Legal Officers and General Counsel of Fortune 500 Corporate Legal Departments (i.e., in-house lawyers for companies)

WE LIKE THESE DESIGNS:

see www.exceleratediscovery.com for our sister company design. We also, however, like something more professional and simple, yet targeted. There is a feeling I want to evoke with Trust Point. I am thinking that a tag line like "Bottom Line. Results." There is also a strong feeling about the actual "point" . . . like a target or something---i.e., where is the trust point?

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No pictures or funky type designs. Must be simple and professional.